Translating Information into meaningful Intelligence is one of the biggest modern-day challenges.
We are all drowning in Information from all kinds of sources, and whenever we understand even just the smallest parts of any of it, it immediately makes us feel smarter and more in control. But it takes organization, creativity and insight to turn Information into something that can help us in truly meaningful ways – that is when Information turns into Intelligence.
The difference between Information and Intelligence is actually quite easy to see, and there is little doubt that we have all experienced the power of this difference at some point. Simply put, it’s like knowing a home address versus also knowing details about the property and neighborhood, or like just knowing the names of fruits and vegetables versus their origin, nutrients and health benefits, or take the example of a military commander who is told the enemy has 50 tanks versus knowing there are 50 tanks (of some specific type) in two groups of 25, 2 miles ahead, heading east, at 3 miles per hour. As you can see, while Information is good to know, there is usually an emptiness to it, it typically lacks important descriptive elements in terms of quantity, quality, time and space. To summarize, Intelligence is a broader definition or description of Information. Intelligence brings meaning to Information by organizing it and describing it in terms of time, quantity, quality or various magnitudes. Once you have Intelligence, you really are smarter because with it you can make better decisions, faster and with more forecast.
Big or small, one and all, we continual need Intelligence to survive, succeed and move forward.
At Target Information Services Corp. we understand the difference between Information and Intelligence, and we specialize in creating Intelligence from available and researched information. We have unique technical skills and mature experience that can offer powerful insights to help uncover hidden Intelligence that might otherwise be overlooked. And often it is simply our ability to present information in an organized, time oriented objective manner that offers you (the expert) the Intelligence needed to know what exactly happened when, and therefore allows you to gain the power to know what best to do now and next.
Our clients include everyday businesses seeking to better understand their current operating situation. They typically need Intelligence to make smart changes and growth plans for the future. Many want to better know their existing customers, so they can offer them new products and services, or to understand the market position of their existing products, to find new customers. They are specialists in their respective fields who, over time, have amassed Information about their business, but often they do not have the organization skills or time to translate it all into meaningful Intelligence that they can use.
We also serve legal professionals, who need to collect and organize large sums of diverse “messy” information into time-based Intelligence to support a client position or disprove an opponent’s position. For these experts, we discover, collect, organize and present Intelligence that tells a factual story and answers a question about what happened when.
Contact us today, to find out how we can help you turn your Data and Information into powerful storytelling, insightful Intelligence!